The moderating role of bank type in the relationship between innovation and competitive advantage: the Egyptian banking sector
Published online: 28th November, 2018
Abstract:
This paper aims at proposing the right and effective approach to innovation in the Egyptian banking sector which is capable of creating a sustainable competitive advantage in order to achieve the banking objectives in terms of profitability and growth. Therefore, a questionnaire was developed to banks customers of private and public sector in Egypt, to be able to compare between both sectors and investigate the challenges facing each. Regression analysis had been applied and structural equation modeling had been conducted, where it was found that the impact of both; Product Innovation and Process Innovation varies according to different forms of Competitive Advantage; Price, Differentiation, and Delivery.
